About Us


Rashi Peripherals Pte. Ltd


Incorporated in 2009, Rashi Peripherals Pte. Ltd. (“RPPL”) is a value-added distributor of global technology brands headquartered in Singapore. RPPL is backed by Rashi Peripherals Limited, a billion dollar and fastest growing ICT distributor of global ICT brands based in India.  RPPL was formed with a core objective to execute IT business globally and in the Asia Pacific region. Commenced business with a single-brand distribution and today RPPL has wide brands’ portfolio across industry verticals. RPPL has grown steadily YoY demonstrating a consistent growth. The company aspires to become a preferred value-added distribution partner for technology brands globally.


Vision: To be the preferred value-added distribution partner for global ICT brands.

 

Core Values: Ethical business practices and highest business efficiency.


Leadership :


Krishna Kumar Choudhary - Whole Time Director

Krishna Kumar Choudhary is a Promoter and Whole-time Director of RPPL. He obtained his bachelor’s degree in commerce from Kashi Hindu University, in 1975. He has 25 years of experience in the IT distribution industry. He is also a member of the Institute of Chartered Accountants of India.

Sureshkumar Pansari - Whole Time Director

Sureshkumar Pansari is a Promoter and Whole-time Director of RPPL. He obtained his bachelor’s degree in commerce from Rajasthan University in 1975. He is also an associate member of the Institute of Chartered Accountants of India. He has 33 years of experience in the technology channel sector.

Rishabh Goenka – General Manager

Rishabh Goenka is a Computer Engineer from Pennsylvania State University. He is credited for setting up Singapore operations and leading consistent growth. As General Manager, he is responsible for creating a cohesive team that works efficiently to maximize the company's potential. Prior he worked for Micron Technology, Apar Industries and the Bombay Stock Exchange.