About us
About Us
Rashi Peripherals Pte. Ltd
Incorporated in 2009, Rashi Peripherals Pte. Ltd. (“RPPL”) is a value-added distributor of global technology brands headquartered in Singapore. RPPL is backed by Rashi Peripherals Pte. Ltd, a billion dollar and fastest growing ICT distributor of global ICT brands based in India. RPPL was formed with a core objective to execute IT business globally and in the Asia Pacific region. Commenced business with a single-brand distribution and today RPPL has wide brands’ portfolio across industry verticals. RPPL has grown steadily YoY demonstrating a consistent growth. The company aspires to become a preferred value-added distribution partner for technology brands globally.
Vision: To be the preferred value-added distribution partner for global ICT brands.
Core Values: Ethical business practices and highest business efficiency.
Leadership
Krishna Kumar Choudhary - Chairman and Whole Time Direct
A Chartered Accountant and seasoned entrepreneur, he brings over three decades of experience in the IT distribution industry. His strong foundation in commerce and business ethics has been instrumental in shaping Rashi Peripherals into one of India’s leading value-added distributors. He is a member of the Institute of Chartered Accountants of India.
Sureshkumar Pansari - Vice Chairman and Whole Time Director
He has been pivotal in building one of India’s strongest distribution networks, backed by an extensive brand portfolio and deep last-mile reach. A respected figure in the ICT industry, he is widely acknowledged for his contributions to developing the IT channel ecosystem. He is also a member of the Institute of Chartered Accountants of India.
Rishabh Goenka – Director
Rishabh Goenka is a Computer Engineer from Pennsylvania State University. He is credited for setting up Singapore operations and leading consistent growth. As General Manager, he is responsible for creating a cohesive team that works efficiently to maximize the company's potential. Prior he worked for Micron Technology, Apar Industries and the Bombay Stock Exchange.
