About us
About Us
Rashi Peripherals Pte. Ltd
Incorporated in 2009, Rashi Peripherals Pte. Ltd. (“RPPL”) is a value-added distributor of global technology brands headquartered in Singapore. RPPL is backed by Rashi Peripherals Pte. Ltd, a billion dollar and fastest growing ICT distributor of global ICT brands based in India. RPPL was formed with a core objective to execute IT business globally and in the Asia Pacific region. Commenced business with a single-brand distribution and today RPPL has wide brands’ portfolio across industry verticals. RPPL has grown steadily YoY demonstrating a consistent growth. The company aspires to become a preferred value-added distribution partner for technology brands globally.
Vision: To be the preferred value-added distribution partner for global ICT brands.
Core Values: Ethical business practices and highest business efficiency.
Leadership
Krishna Kumar Choudhary - Whole Time Director
Krishna Kumar Choudhary is the Chairman and Whole-Time Director of Rashi Peripherals Limited. A Chartered Accountant and seasoned entrepreneur, he brings over three decades of experience in the IT distribution industry. With a strong foundation in commerce and business ethics, he has played a pivotal role in transforming Rashi Peripherals into India’s leading value-added distribution powerhouse. He is a member of the Institute of Chartered Accountants of India.
Sureshkumar Pansari - Vice Chairman and Whole Time Director
Sureshkumar Pansari is the Vice Chairman and Whole-Time Director of Rashi Peripherals Limited. Under his leadership, the company has built one of the most robust distribution infrastructures in India, with a wide brand portfolio and extensive last-mile reach. A pioneer in shaping the Indian ICT distribution industry, Mr. Pansari is widely recognized for his contributions to the IT channel ecosystem. He is also a member of the Institute of Chartered Accountants of India.
Rishabh Goenka – General Manager
Rishabh Goenka is a Computer Engineer from Pennsylvania State University. He is credited for setting up Singapore operations and leading consistent growth. As General Manager, he is responsible for creating a cohesive team that works efficiently to maximize the company's potential. Prior he worked for Micron Technology, Apar Industries and the Bombay Stock Exchange.
